Brands have been delivering messages to people from the beginning of time. First all they needed was some outdoors and a word of mouth. Over time more competition and new channels made competition more complicated so brands needed something better to deliver their messages to the masses. The following are the trends that we need to pay attention to in 2017…
1. LIVE STREAMING VIDEO:
The most latest trend in social media is live streaming, earlier only YouTube was the only way to broadcast the videos that one could record and then post online. But now every social media like twitter, Facebook and even Instagram has the feature so that you can make your mobile phone your streaming device and keep posting videos live. This has not only made things easier but also made a huge change in the way people used to understand video streaming.
2. CHATBOT’S ARE CHANGING INTO CONVERSATIONS:
Chatbot’s are basically machines that work and reply as a human during a conversation. You can understand from the name itself that these are robots that can chat. You can also experience a chatbot on Facebook messenger in the help section. These are designed in a way that they could reply to the queries of the customers instantly without any assistant from an actual human being. This is an amazing innovation.
3. EXPIRING SOCIAL CONTENT:
I hope you have heard about Snap chat and its amazing 10 second feature. It was very difficult to understand the concept when it first came through, but then the consumers got a hang of it. Now this was a very different concept and thus attracted a lot of people towards itself, followed by the 24 hours story that would disappear one the time is over. Many companies tried to overtake it, but after repeated denial they knew they had to make themselves better. So the Instagram story range in nothing new that you haven’t heard about. This is true competition.
4. SOCIAL CONSOLIDATION:
Change is law of nature and it is for the betterment of the society only. We have seen through the years that due to competition Facebook bought WhatsApp, Instagram, and Oculus Rift. Twitter paid for Periscope. And Microsoft just acquired LinkedIn for a lazy $27 billion. Now, we know that when a big enterprise enters the market then the rules are going to change even more.
5. ORGANIC SOCIAL TRAFFIC IS HARD:
Once you get used to something then it is difficult to go back. Similarly, Facebook and WhatsApp has made us all addicted to them and now they have started to charge for their services. They make your profile disappear when they see that it is not interesting enough. This is the business strategy that will make them earn profits.
6. AUTOMATION MOVES TO MAIN STREAM:
The change of media from newspaper, radio, and television to digital marketing has made a huge difference in the marketing and also made it very messy. Marketing automation strategy is very important and everyone should be using it.
7. PERSONALIZATION BECOMING A PRIORITY:
As everything is becoming more advanced it is important to bring in the personalization touch in everything that we do on digit market. Digital marketing automation also can provide the data and the tools to send the right content at the right time to the right customer.
8. THE RISE OF THE SOCIAL INFLUENCE:
The bloggers write about everything that is possible and create content so that the people could see and follow it. Also they try to make an impact on the society with their writing. Because of the completion in the market, the brands are now targeting the consumers and followers directly.